When I am contacted by a client, I schedule an initial consultation that will be conducted on the proposed property site. I will need a two hour commitment of your time. You will have to give me the “Grand Tour” of your property. I must see everything and be informed of all updates--anything and everything you have ever done since acquiring ownership of your property. I must become educated in the history of your property--did you build it, is it a family estate, if so how many generations, are the chandeliers newly acquired or antiques; are the fireplace mantels Carrara marble, or a 17th century design? As a Historic Homes Specialist, certified by the Preservation Resource Center, I have been trained to identify these exponents that will lend justification to the listing price. To accurately document your property history, I will research the clerk of court’s records and the historical data on file in the Multiple Listing Service. I want the full STORY--the more romantic, the better! To truly “sell” a property, I must “own” it; To market it…I must know its soul.
After the tour, I will go over a detailed Custom Market Analysis for your property. I must warn you, my CMAs are not “CUTE” four page reports. I am a member of the Appraisal Institute and have completed the 75 hour state required curriculum for real estate appraisal trainee licensure. I take on the duty of valuing real estate very seriously! Often in today’s market, I am selling property to ensure a client’s retirement goals or to move their equity into more profitable investments. I realize that your decision to sell was not arrived at lightheartedly, therefore, the market analysis I will prepare for you will be an in depth two year account of every comparable property that is actively on the market, sold, or expired in your listing area. We are in this together: I will share all of my information and resources with you, so that we may both be educated on deriving a marketable price.
After agreeing upon a listing price, we will review the necessary documents and marketing strategy. To successfully market a property, I believe in a 10 percent rule. I must invest up to ten percent of my commission to sell your property in an aggressive and timely fashion. Period. My listings are contracted on a straight 5% basis. I will need 5%, no more, no less to successfully market and produce a desired outcome--namely the sale of your property for the listing price. Your listing must remain attractive to buyer agents/representatives (keep in mind that they will receive half--2.5% of my commission) and we will need adequate funds to broadcast your listing through the venues I have listed. Remember, all marketing costs are invested by ME : My 10% will only be recouped at the closing table, when I receive my commission for selling your property.
I have 145 hours of post baccalaureate education and certifications in web design and internet marketing technology. The number of buyers that are using the internet to find their next home is at an all time high; most will formulate an opinion of your property before ever stepping onto its grounds. I have been able to establish myself online and tap into this market of potential buyers; as a “virtual” internet power player and member of the Luxury Home Marketing Institute, I will design an online listing profile that will get you noticed…and most of all, REVERED. I am an Accredited Staging Professional (ASP) and have 15 years experience as a project manager/co-owner of Augustino Brothers Construction Inc.
I intend to sell your property for the maximum price in the minimum amount of time. To do so, I will create a richly detailed, superior listing, complete with professional photography; the photographs will include aerial shots depicting the magnitude of your estate and the character vested in its grounds, a 360degree interior panoramic with 15 select photos for online and print advertising, and a virtual tour with corresponding 3D virtual floor plan (please refer to my Featured Listing link on my website for an example). These features will be companioned to your MLS listing and accessible 24/7 for the convenience of the “web researching” buyer.
All of my listings are marketed on the MLS and are Showcased Properties on REALTOR.com. I have reserved print advertising in the GAMBIT, The Times Picayune’s Enviable Address Full Color, Feature Column in the weekend edition Inside Out, Homes and Land Magazine, and New Orleans Kids and Family Magazine. I am an affiliate and featured blogger of The Wall Street Journal, World Properties.com, Cyberhomes.com, Trulia.com, Zillow.com, and YahooRealEstate.com . I have an established and verifiable affiliate outreach program at over 1,000 vendor locations locally and an electronic contact base in excess of 2,500 executives and brokers. I have contacts in human resource departments and with relocation directors of local Healthcare and Financial Institutions, University Systems, Professional Athletic Organizations, and the Motion Picture Industry (please visit my website www.FilmNola.com if you own a property that you would like to have considered for a location in an upcoming studio production).
To sell a luxury property in today’s market requires cutting edge-technology-savvy networking skills, though most agents have gotten away from the practice of networking…likely due to “NETWORK” ending in “WORK”. Today’s buyer demands tomorrow’s technology; allow me to use my knowledge to your advantage.
In closing, remember…passion dictates performance.
Thank you for your consideration.
Amy Perdomo, REALTOR
